WORKING EXPERIENCE
E-COMMERCE ACCOUNT MANAGER
Hasbro Iberia, Valencia (España)
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January 2020 - today
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Responsible for the planning and execution of eCommerce action plans, managing B2B, D2C, marketplaces, and omnichannel clients.
- Planning and execution of online sales strategies and digital activations across all eCommerce channels, including B2B, D2C on 10+ marketplaces, and key omnichannel clients.
- eCommerce account management: Responsible for the end-to-end relationship with B2B and D2C clients on marketplaces. Commercial negotiations, assortment optimization, promotional planning, and achieving sales targets.
- Collaboration with internal teams: Close cooperation with logistics, customer service, and D2C partners to execute the D2C model on 10+ marketplaces.
- Omnichannel strategies: Coordination with the Key Account Manager team and client eCommerce teams to implement omnichannel actions. Retail Media activations, creation and optimization of Brand Stores, implementation of digital catalogs, and virtual experiences for key clients.
- Management of eCommerce sales forecast, both B2B and D2C, in alignment with business objectives.
- Regional coordination: Collaboration with the regional eCommerce team at Hasbro to align strategies and goals at the European level.
- Management and optimization of digital content on eCommerce platforms, including Brand Stores on marketplaces and digital assets.
- Advanced use of data analysis and reporting tools (advanced Excel, Power BI).
- Advanced use of of monitoring tools to measure and improve the impact of digital activations (Profitero, ARA Premium, Clavis, NPD, etc).
CONTENT SPECIALIST
Hasbro Iberia, Valencia (España)
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March 2019 - December 2019
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-Lead and secure digital content for Hasbro Iberia. Planning with the regional team and execution of the local strategy.
-Execution of local CRM.
-Ensure content excellence in the eCommerce accounts.
-Execution of potential e-Retailers
-Daily use of a wide range of Retail Marketing and Analytics tools (Profitero,
ARA Premium, Clavis, NPD).
-Management of Amazon Marketing Services needs at Amazon (investment, control, analytics).
E-COMMERCE ACCOUNT SPECIALIST
Hasbro Iberia, Valencia (España)
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January 2022 - May 2023
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-Responsible for executing eCommerce action plans and digital activations for Hasbro Iberia, working closely with the regional team and clients.
- Collaborate with the eCommerce Channel Manager in planning and executing the sales plan, action plan, and digital activations on Amazon, marketplaces (eBay, Aliexpress, Fnac, Worten), and omnichannel clients.
- Implement and track the annual activation calendar across all eCommerce sales channels.
- Identify and expand into new eRetailers.
- Plan and execute the sales forecast for eCommerce clients, both domestic and FOB.
- Coordinate with Hasbro's regional eCommerce team to align global strategies and ensure local execution.
- Lead and ensure digital content for Hasbro Iberia, collaborating with the regional team and executing the local strategy.
- Use of advanced Retail Marketing and analytics tools (Profitero, ARA Premium, Clavis, NPD) to evaluate the performance of digital activations and enhance conversion.
BRAND MANAGER ASSISTANT
Hasbro Iberia, Valencia (España)
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February 2018 - February 2019
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-Understanding of the sector and knowledge of consumer behavior. -Support for the development of marketing plans.
-Coordination of the Marketing, Trade Marketing and Sales departments.
-Support the Iberia sales team with product descriptions and exclusive commercial proposals by customer.
-Weekly analysis of sales by product and customer.
-Development of promotions at the point of sale. -Support in the coordination of digital marketing of the company with the European team.
-International contact with the global and European headquarters.
MARKETING & PROJECT MANAGER
denersol, Berlín (Germany)
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October 2017 - April 2025
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-Web content and management (Redaxo).
-Social Media management and content in Spanish, English and
German (Facebook, LinkedIn, Google Plus, Xing, Proven Expert).
-Market Studies.
-Events organization and assistance.
-Marketing campaigns: Newsletter, Surveys, Landing Page.
MARKETING & COMMUNICATION
Ampere Energy, Puzol (Valencia, Spain)
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July 2016-April 2017.
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-Communication of Marketing campaigns.
-Creation of content for Social Media.
-Social Media management (Facebook, Twitter, Google Plus, Instagram, LinkedIn, YouTube, Vimeo, Xing).
-Drafting of press releases and dossier of the company.
-External communication and Media relations (specialized magazines, newspapers).
-Mailing campaigns.
-Web and catalogue content.
-Corporation presentations.
MARKETING AND COMMUNICATION RESPONSIBLE
Andrés Climent, personal trainer (Valencia, Spain)
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July 2016- July 2018
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Freelance collaboration (whole Marketing Strategy):
-Web content and management (Wordpress).
-Social Media management (Facebook, Twitter, Linkedin, Blog).
-Content creator (Social Media, posters, Merchandising)
-Marketing campaigns.
-Collaborators.
-Creation of events.
